Illustration: Aline Langleib
AFRICAN COBLAT
Designing a furniture collection
Vision and inspiration: Cobalt blue balanced by african figures.
Key elements: Layering tree rugs! zebra hide on top of a thin dhurrie, on top of a neutral sisal rug. african batik and dark african figures.
Pro tips: Aafrican figures and furniture add personality to space.
Photographer: Laetitia Boulud
Illustration: Aline Langleib
KEEP IT PURE & DELICATE
Designing a furniture collection
Vision and inspiration: Frosted glass
Key elements: Fresh white, frosted glass, light hues such as duck
egg and shiny brass metals.
Pro tips: To keep this look neat and pure, all colors must be muted down, leaving single hue against stark white.
Photographer: Laetitia Boulud
DEEP RED AND BLUE
Styling for 'W hotel' Istanbul
Vision and inspiration: The oriental magic of Istanbul evokes through W Hotel design filter.
Key elements: Deep reds and blues combined with exotic patterns and neon lights.
Pro Tips: The secret to good designed hotels is always capturing the essence of your surroundings and integrate it with the design.
Photographer: Laetitia Boulud
Illustration: Aline Langleib
BOHO PINK
Design setting for 'In & Out'
Vision and inspiration: Boho chic against charcoal gray.
Key elements: Dark charcoal wall, bohemian decorative pillows, Moroccan rug.
Pro Tip: Set your design elements against a dark backdrop to see them pop. Dark walls create a sense of depth, allowing your furniture to stand out.
Photographer: Laetitia Boulud
RETRO MEETS TROPICAL
Outdoor styling for 'Brown Hotel TLV'
Vision and inspiration: Brown TLV sexy urban vibe.
Key elements: Retro structured chair, black leather daybed, insect collection. Collectable Murano glass ashtrays lamp pieces, all in a dense tropical setting.
Pro Tip: Vivid greens invigorate dark masculine design.
Illustration: Aline Langleib
FARM LIFE
Vision and inspiration:
This setting captures the romantic spirit of living in an upscale farmhouse, inspired by Hermès and Mulberry ads.
Key elements:
Cozy distressed leather sofa, animal portrait pillows, and terra-cotta plants.
Pro Tips:
The equestrian look works with almost any space. Distressed leather is your secret weapon to anchor this look.
ROYAL WINTER
Vision and inspiration:
Enchanted Jerusalem in winter time.
Key elements:
Green lacquered bathroom tiles and lacquered walls with dark lampshades and dark colored velvets.
Pro tips:
Focal glow against dim rooms.
Photographer: Laetitia Boulud
Illustration: Aline Langleib
FUSCHIA & CORAL RED
Designing a furniture collection
for a design store
Vision and inspiration:
Fuchsia + Coral Red are an electrifying,
yet classic color combination.
Key elements: Large-scale patterned upholstery, lacquered side tables, coral display collection, marble urn table lamp, and fuchsia silk rugs.
Pro Tips: the tension between two relative colors is what makes the room so vibrant and unexpected.
Photographer: Laetitia Boulud
Illustration: Aline Langleib
PINK GRAPEFRUIT
Vision and inspiration:
Natural materials such as bamboo, wicker and rattan, serve as the foundation for the perfect
summertime outdoor setting.
Key elements: Furniture made of natural materials, decorative pillows and home accessories in grapefruit pink color.
Pro Tip: When dealing with the faded hues of the natural materials furniture, try to incorporate unexpected colors such as grapefruit pink to elevate the mood.
Photographer: Laetitia Boulud
Illustration: Aline Langleib
RAW GRAINS
Designing a furniture collection
for a design store
Vision and inspiration: The harvest season, raw fields, and grain stalks.
Key elements: Soft earthy tones of straw and oats, lose-slipcovered upholstery, light kilim rugs, and a hand-carved tribal table lamp.
Pro tips: keep it calm with soft comforting colors, raw textures of heaved straw, and tribal wooden figures.
Photographer: Laetitia Boulud
FUN IN THE HOLLY CITY
Vision and inspiration:
Brown Jerusalem is an island of sexy decadence in the heart of the traditional holly city
Key elements: Taking traditional patterns in a bold approach by using vivid colors and velvets.
Pro tips: We have allowed ourselves to take risks with whimsical elements and play with fun colors against the traditional Jerusalem landscape.
Photographer: Laetitia Boulud
Illustration: Aline Langlieb
THE ECCENTRIC HOME
Setting design for 'In & Out'
Vision and inspiration: A tribute to Eccentric English design when Asian elements integrates with unusual décor.
Key elements: Asian fretwork, Chippendale Furniture and unique pieces such as turtle shells.
Pro Tip: To achieve this effect, select a deep color for the walls in a high gloss/ lacquered finish.
Photographer: Laetitia Boulud
Illustration: Aline Langlieb
DISCO ERA
Vision and inspiration: British artist Jessica Zoob has translated her abstract paintings into exquisite velvets when collaborating with Romo fabrics for the Black edition
Key elements: Gold & Emerald! This combination takes me to the disco era of the 70's.
Pro tips: Make a statement when taking artwork from the walls and place them into the furniture.
Photographer: Laetitia Boulud
Illustration: Aline Langlieb
THE EQUESTRIAN COLLECTION
Designing a furniture collection
for a design store
Photographer: Laetitia Boulud
Vision and inspiration: My passion for horseback riding.
Key elements: Casual chairs. Distressed natural leather, white canvas upholstery, belts and buckles, brass ring handles, hurricane candle holders, natural cowhide and kilim rugs in neutral colors.
Pro Tips: think Safari-style tripod folding furniture and elements, as if you set it up spontaneously in a tent. They suggest adventurous freedom.
SUMMER IN THE 70'S
Outdoor styling
Vision and inspiration:
Brown TLV dark and sexy urban vibe with a 70’s flare.
Key elements:
Beach accessories against chevron patterned floor, Champagne bucket and dense tropical plants.
Pro Tip:
Simply place a champagne bucket next to free standing bath to achieve this effect.
Photographer: Haim Afriat
COASTAL SUMMER
Vision and inspiration: The Cyclades islands of Greece, the perfect destination for a family vacation.
Key elements: Slipcovered furniture, folk embroidery, Greek key fretwork, natural weaved furniture, natural oak, white corals, and sisal rugs.
Pro Tip: Simply start with crisp whites and gradually add natural materials with deep blue accents.
Photographer: Laetitia Boulud