AFRICAN COBLAT

Illustration: Aline Langlieb

Photographer: Laetitia Boulud

designing a furniture collection

for a design store. 
 

vision and inspiration:

cobalt blue balanced by african figures. 


key elements:

layering tree rugs! zebra hide on top of a thin dhurrie, on top of a neutral sisal rug. african batik and dark african figures. 

 

 

pro tips:

african figures and furniture add personality to space.

KEEP IT PURE & DELICATE

Designing a furniture collection for a design store

Vision and inspiration: Frosted glass

 

Key elements:

Fresh white, frosted glass, light hues such as duck

egg and shiny brass metals. 

 

Pro tips: 

To keep this look neat and pure, all colors must be muted down, leaving single hue against stark white.

Illustration: Aline Langlieb

Photographer: Laetitia Boulud

DESIGNING A FURNITURE COLLECTION

FOR A DESIGN STORE. 

 

VISION AND INSPIRATION:

COBALT BLUE BALANCED BY AFRICAN FIGURES. 


KEY ELEMENTS: LAYERING TREE RUGS! ZEBRA HIDE ON TOP OF A THIN DHURRIE, ON TOP OF A NEUTRAL SISAL RUG. AFRICAN BATIK AND DARK AFRICAN FIGURES. 

 

PRO TIPS:

AFRICAN FIGURES AND FURNITURE ADD PERSONALITY TO SPACE.

DEEP RED AND BLUE

Styling for 'W hotel' Istanbul

 

Vision and inspiration:

The oriental magic of Istanbul evokes through W Hotel design filter.

 

Key elements:

Deep reds and blues combined

with exotic patterns and neon lights.

 

Pro Tips: 

The secret to good designed hotels is always capturing the essence of your surroundings and integrate it with the design. 

Photographer: Laetitia Boulud

BOHO PINK

Design setting for 'In & Out' store 

 

Vision and inspiration:

Boho chic against charcoal gray. 

 

Key elements:

Dark charcoal wall, bohemian decorative pillows, Moroccan rug. 

 

Pro Tip:

Set your design elements against

a dark backdrop to see them pop.

Dark walls create a sense of depth, allowing your furniture to stand out.

Illustration: Aline Langlieb

Photographer: Laetitia Boulud

RETRO MEETS TROPICAL

Outdoor styling for 'Brown Hotel TLV' 

 

Vision and inspiration:

Brown TLV sexy urban vibe.

 

Key elements: Retro structured chair, black leather daybed, insect collection. Collectable Murano glass ashtrays lamp pieces, all in a dense tropical setting.

 

Pro Tip:

Vivid greens invigorate dark masculine design.

FARM LIFE

Vision and inspiration:

This setting captures the romantic spirit of living in an upscale farmhouse, inspired by Hermès and Mulberry ads.

 

Key elements:

Cozy distressed leather sofa, animal portrait pillows, and terra-cotta plants.

 

Pro Tips:

The equestrian look works with almost any space. Distressed leather is your secret weapon to anchor this look.

Illustration: Aline Langlieb

ROYAL WINTER

Vision and inspiration:

Enchanted Jerusalem in winter time. 

 

Key elements:

Green lacquered bathroom tiles and lacquered walls with dark lampshades and dark colored velvets.

 

Pro tips:

Focal glow against dim rooms. 

Photographer: Laetitia Boulud

FUSCHIA & CORAL RED

Designing a furniture collection for

a design store

 

Vision and inspiration:

Fuchsia + Coral Red are an electrifying,

yet classic color combination. 

 

Key elements: Large-scale patterned upholstery, lacquered side tables, coral display collection, marble urn table lamp, and fuchsia silk rugs.

 

Pro Tips:  the tension between two relative colors is what makes the room so vibrant and unexpected.  

Illustration: Aline Langlieb

Photographer: Laetitia Boulud

PINK GRAPEFRUIT

Vision and inspiration:

Natural materials such as bamboo, wicker and rattan, serve as the foundation for the perfect

summertime outdoor setting. 

 

Key elements: Furniture made of natural materials, decorative pillows and home accessories

in grapefruit pink color.

 

Pro Tip: When dealing with the faded hues of the natural materials furniture, try to incorporate unexpected colors such as grapefruit pink to elevate the mood.

Illustration: Aline Langlieb

Photographer: Laetitia Boulud

RAW GRAINS

Designing a furniture collection for a design store

 

Vision and inspiration: The harvest season, raw fields, and grain stalks. 

 

Key elements: Soft earthy tones of straw and oats, lose-slipcovered upholstery, light kilim rugs, and a hand-carved tribal table lamp.

 

Pro tips: keep it calm with soft comforting colors, raw textures of heaved straw, and tribal wooden figures.

Illustration: Aline Langlieb

Photographer: Laetitia Boulud

FUN IN THE HOLLY CITY

Vision and inspiration:

Brown Jerusalem is an island of sexy decadence in the heart of the traditional holly city

 

Key elements: Taking traditional patterns in a bold approach by using vivid colors and velvets.

 

Pro tips: We have allowed ourselves to take risks with whimsical elements and play with fun colors against the traditional Jerusalem landscape.

Photographer: Laetitia Boulud

CHINOISERIE

Vision and inspiration:

This collection is a tribute to eccentric English design. The style integrates Asian elements with unusual décor

Key elements:

Asian fretwork patterns, Chinese Chippendale Furniture and unique pieces such as the turtle shell display.

Pro Tip:

To achieve this effect, select a deep color for the walls in a high gloss/ lacquered finish.

The Wallpaper Collection Design

Commissioned by 'Wall' - An Israeli wallpaper brand. 

In this collection, with the use of water colors, I carefully hand illustrated the patterns and design of the commissioned wallpaper. 

Photographer: Laetitia Boulud

DISCO ERA

Designing furniture collection

 

Vision and inspiration:

Abstract art - taken from the walls and put on the furniture. British artist Jessica Zoob has translated her abstract paintings into upholstery fabrics when collaborating with Romo - Black edition Fabrics. Her paintings, became exquisite velvets. 

 

Key elements:

Deep petrol emerald green, browns and lots of gold. Colors combination inspired by the 70's disco era.  Straight-line sofa on tall brass legs, emerald vases and rich velvets on brass plated furniture base.

 

Pro tips:

when artwork is taken from the walls and placed on furniture you make a statement. It's a great way to add richness to the room.

Jessica Zoob for Black Edition https://www.blackedition.com/

Photographer: Laetitia Boulud

THE EQUESTRIAN COLLECTION

Photographer: Laetitia Boulud

Designing a furniture collection for a design store

 

Vision and inspiration:

My passion for horseback riding. 

 

Key elements:

Casual chairs. Distressed natural leather, white canvas upholstery, belts and buckles, brass ring handles, hurricane candle holders, natural cowhide and kilim rugs in neutral colors.

 

Pro Tips:

think Safari-style tripod folding furniture and elements, as if you set it up spontaneously in a tent. They suggest adventurous freedom.